The front pages are shouting about broken supply chains as the world fights COVID-19. But are they broken? I suggest they are not; they are performing as designed. Strategy, risk assessment and financial analysis led us to this point. Few manufacturers carry extra everything on the small chance that their market will triple overnight. That decision means that when a tripling happens, the supply chain will not meet demand. The risk was deemed acceptable in the trade-off with financial investments. Be sure to understand the problem before rushing to solution.
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